Ready for more ads? YouTube is adding a new ad format for publishers. Called “bumper ads,” they’re short 6-second spots that will run before a video is played. This is in contrast to the usual format where a longer ad is played but is able to be skipped after 5 seconds.
The ad format is targeted more toward folks watching video on smartphones and tablets. Google’s strategy here is to introduce the sort of bite-sized content that people on mobile devices might not mind, as opposed to longer clips which they’re more anxious to skip in order to get to the…
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YouTube will soon play 6-second non-skippable ads before videos
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