Recently I’ve fallen in love with a horror game I’ve never even played. It’s called Five Nights at Freddy’s, and I discovered it through a series of YouTube videos. I watched as four to five players sat down at their PCs and started from the same point in the game. All I could see were their faces. Their brows furrowed, their faces wrinkled as they winced at false jump-scares, their hands flew over their mouths when some terrifying animatronic popped out and killed them—and…
The science behind the insane popularity of “react” videos on YouTube
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