The Chinese owners of Volvo are reportedly planning to launch a new brand with models sharing their underpinnings with the Swedish models.
The first model of the new brand -which is codenamed ‘L’- is going to be a crossover based on the Compact Modular Architecture (CMA) which was jointly developed by Geely and Volvo.
The report comes from Reuters, which says that Geely’s aim for the new ‘L’ brand is to compete with other Chinese-foreign ventures like GM-SAIC, allowing Volvo to focus on the premium part of the market and Geely in the more affordable…
Geely To Launch New Brand, Will Share Platforms With Volvo
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