Hold the phone! 2016 isn’t half done yet and we’re already plumbing the depths of questionable movie ideas to run with, as Sony’s yet-to-be-released Emoji Movie confirms.
While its existence has been known since July last year, details about the storyline have only just started to come out – and boy, it’s a pure branding vehicle, plain and simple.
F**k it, we’ll do it live!
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Sony’s emoji movie sounds like the most cynical brand-led piece of crap ever conceived
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