Since its earliest days Apttus has always been a Salesforce shop. It’s built on the Salesforce platform and worked exclusively with Salesforce CRM, but that changed today when the company announced it would also be supporting Microsoft Dynamics in the future.
There seemed to be a shift in the company’s thinking at the end of last year when Salesforce bought SteelBrick, a fellow quote-to-cash vendor for $360 million. While Apttus remains loyal to Salesforce, it also recognized that it needed to expand its markets if it wants to continue its march to…
Apttus adds support for Microsoft Dynamics as it tries to expand its market reach beyond Salesforce
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