To rival Netflix and Amazon as a bona fide entertainment platform, Apple knows that original content is a must. It’s the only way to truly differentiate your service, and hit shows are
priceless from a marketing perspective.
But a show about apps?!
Yes, the tech giant has enlisted Will.i.am and veteran TV execs Ben Silverman
and Howard Owens to develop a non-scripted series about apps.
Of course, we love apps here at MediaPost, and it would be unfair to judge the forthcoming show before we know more about it.
But Apple’s app show doesn’t strike many as…
Apple Says Apps Ripe For Rich Storytelling
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