By Brielle Jaekel
March 25, 2016
Location based advertising is a significant method in driving sales
NEW YORK – A Forbes executive at the Mobile Marketing Association’s Mobile Location Leadership Forum predicted that location-based ads will eventually make up 40 percent of ad spend and the number of location-aware applications will triple by 2019.
The executive emphasized how important it is for retailers to tap into mobile for better retail experiences, as 44 percent of consumers claim their devices are…
Marketers value location-based ads, but in-store experience is lacking: Forbes exec
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